Amazon reportedly explores sports package with Prime membership

Amazon is in talks with professional sports leagues about streaming live games, according to The Wall Street Journal.

The e-commerce giant has floated the idea of creating an exclusive premium sports package available with its Amazon Prime program.

The Wall Street Journal reports Amazon is exploring with the NBA, MLB, and NFL for rights to carry live games.

Amazon has the firepower and willingness to bid for top-tier, exclusive sports rights when they become available, people familiar with its thinking told The Wall Street Journal.

The journalist who wrote the article posted to Twitter, highlights and expectations from sources on the report.

Amazon explores possible premium sports package with Prime membership. It's chasing "long tail" & big leagues $AMZN https://t.co/8gTVj7iFJ5
— Shalini Ramachandran (@shalini) November 21, 2016

Amazon sought NBA's League Pass exclusively, but NBA demurred. $AMZN is eyeing everything - even World Surf League! https://t.co/8gTVj7iFJ5
— Shalini Ramachandran (@shalini) November 21, 2016

Amazon execs believe it has the firepower & willingness to bid on exclusive, premium sports rights when they come up https://t.co/8gTVj7iFJ5
— Shalini Ramachandran (@shalini) November 21, 2016

Guess: $AMZN first buys small sports, gets you to buy lacrosse gear/surfboards while streaming, goes premium later https://t.co/8gTVj7iFJ5
— Shalini Ramachandran (@shalini) November 21, 2016

Why $AMZN is a sports wild card: “they take a view of the long game, while near-term financial returns" drive mosthttps://t.co/8gTVj7iFJ5
— Shalini Ramachandran (@shalini) November 21, 2016

The Wall Street Journal reports Amazon has an internal debate about whether a sports package should be free with Prime or a premium add-on subscription.

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