Grocery store QFC considering rebranding to ‘the Q'

A Western Washington grocery store chain could be losing two-thirds of its name.

The Seattle Times reported that Bellevue-based QFC, Quality Food Centers, is considering rebranding to just "the Q."

The President of the QFC Division of Kroger, Suzy Monford, told the Seattle Times they are looking to modernize the brand.

“Our customers, our fans, our community, they call us the Q,” Monford said.

In a separate statement, Monford further explained the rebranding:

“We love getting feedback from our customers and for more than 60 years we have worked to champion our Pacific Northwest communities. We are and will always be Quality Food Centers, and as we lean into being modern merchants we will honor our hard won legacy of local, fresh and quality.

Our mission is to remain the authentic neighborhood market that boasts the freshest local everything, favorite foodie finds, best local people and the cool, relevant tech that makes shopping even easier and more convenient. “

We’ll work to keep our brand as fresh as our local organic apples! So fear not; whether you say “I’ll meet you at Q”, “QFC” or “the Q”, we’re here for you!”

A company spokesman said it's the very early planning stages.

QFC started in the Puget Sound back in the 1950s.

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