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Seattle Storm unveil new logo

By KIRO 7 News Staff

WNBA Finals - Game Three PALMETTO, FLORIDA - OCTOBER 06: The Seattle Storm celebrates winning the WNBA Championship after defeating the Las Vegas Aces 92-59 during Game 3 of the WNBA Finals at Feld Entertainment Center on October 06, 2020 in Palmetto, Florida. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Julio Aguilar/Getty Images) (Julio Aguilar/Getty Images)

By KIRO 7 News Staff

SEATTLE — The Seattle Storm announced today the launch of their new brand identity and logo. The design reflects the storied history of the franchise, its championship culture and connection of the city of Seattle and the Pacific Northwest.

The new logo maintains the iconic Space Needle with an added lightning bolt that evokes the intensity, power and purpose of the Storm team, on and off the court.

The primary colors: Lightning Yellow, Thunder Green and Bolt Green. These not only maintain the legacy of the original Storm brand, they also reinforce a connection to the logo of the SuperSonics.

To celebrate the launch of the new logo, Storm guards Sue Bird and Jordin Canada will raise a flag with the new design atop the Space Needle on March 3 at 2 p.m.

Cox Media Group

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