Madden, a Hall of Fame coach who led the Oakland Raiders to a Super Bowl win and later became a pop icon as an NFL broadcast analyst, died Tuesday. He was 85.
“As you know, the NFL lost a true giant on Tuesday with the passing of John Madden,” NFL commissioner Roger Goodell wrote earlier this week in a memo to teams. “To help honor his legacy, we ask that each home team in Week 17 observe a moment of silence in his memory just prior to the start of the game.”
Madden, who coached in Oakland from 1969 to 1978, led the Raiders to a 103-32-7 regular-season record and won Super Bowl XI after the 1976 season. After retiring, he went to the broadcasting booth in 1978.
As a broadcaster, Madden worked for CBS, Fox, ABC and NBC, winning 16 Sports Emmys for his commentary, Sports Illustrated reported.
He was constantly on television pitching beer, hardware stores and restaurants. More notably, he became the face of the video game “Madden NFL,” which originated in 1988 as “John Madden Football.”
John Madden through the years 1969: Head Coach John Madden, of the Oakland Raiders, on the sidelines during a game on November 2, 1969 against the Cincinnati Bengals at Nippert Stadium in Cincinnati, Ohio. (Diamond Images/Getty Images, File)
John Madden through the years 1970: Quarterback Daryle Lamonica (#3) of the Oakland Raiders talks with head coach John Madden on the sidelines during an NFL football game in 1970 at the Oakland Coliseum in Oakland, California. (Focus On Sport/Getty Images, File)
John Madden through the years 1970s: John Madden of the Oakland Raiders shakes hands with Ken Stabler in the 1970s. (Sporting News via Getty Images, File)
John Madden through the years 1970s: John Madden, head coach of the Oakland Raiders, talks with linebacker Phil Villapiano (#41) with offensive guard Gene Upshaw (#63) looking on during an NFL game at the Oakland Coliseum in Oakland, California, in the 1970s. (Photo by Focus on Sport/Getty Images) (Focus On Sport/Getty Images)
John Madden through the years 1970s: John Madden head coach of the Oakland Raiders talks to his quarterback Daryl Lamonica (#3) from the sideline during an NFL game in the 1970s at the Oakland Coliseum in Oakland, California. (Photo by Focus on Sport/Getty Images, File) (Focus On Sport/Getty Images)
John Madden through the years 1976: Closeup of Oakland Raiders coach John Madden during a game against the New England Patriots in Oakland, California, on Dec. 18, 1976. (Peter Read Miller/Sports Illustrated via Getty Images, File)
John Madden through the years 1977: Closeup of Oakland Raiders coach John Madden upset and yelling from the sidelines during Super Bowl XI against the Minnesota Vikings in Pasadena, California, on Jan. 9, 1977. (Photo by James Drake/Sports Illustrated via Getty Images, File) (James Drake/Sports Illustrated via Getty Ima)
John Madden through the years 1977: John Madden, head coach of the Oakland Raiders walking off the field with offensive guard Gene Upshaw (#63) holding up a sign that says, "We're No. 1#" behind him after the Raiders beat the Minnesota Vikings in Super Bowl XI on January 9, 1977 at the Rose Bowl in Pasadena, California. The Raiders won the Super Bowl 32-14. (Photo by Focus on Sport/Getty Images) (Focus On Sport/Getty Images)
John Madden through the years 1977: Raiders head coach John Madden, left, and owner Al Davis hold the Super Bowl trophy after the Oakland Raiders defeated the Minnesota Vikings 32-14 in Super Bowl 11 on January 9, 1977 in Pasadena, California. (Sporting News via Getty Images, File)
John Madden through the years 1982: (l-r) Brian Doyle-Murray as Ken Anderson (seated), John Madden, Tim Kazurinsky as Forrest Gregg during the "Bengals Locker Room" skit on January 30, 1982. (NBCU Photo Bank/NBCUniversal via Getty Images, File)
John Madden through the years 1986: CBS NFL commentator Pat Summerall (L) and NFL analyst John Madden (R) on the air prior during an NFL Football game in 1986. (Photo by Focus on Sport/Getty Images, File) (Focus On Sport/Getty Images)
John Madden through the years 2002: Pat Summerall (left) and John Madden in the broadcast booth together for the last time at Super Bowl XXXVI at the Louisiana Superdome in New Orleans, on Feb. 3, 2002. (Frank Micelotta Archive/ImageDirect via Getty Images, File)
John Madden through the years 2002: Pro Hall of Fame enshrinee Dave Casper (L), former Oakland Raiders tight end, knocks on the head of his bust as he poses with his presenter and former coach with the Oakland Raiders, John Madden, during the enshrinement ceremony on Aug. 3, 2002, at the Pro Football Hall of Fame in Canton, Ohio. (David Maxwell/AFP via Getty Images, File)
John Madden through the years 2002: The longest running primetime sports program in television history, ABC's NFL "Monday Night Football," celebrates its 500th game on Nov. 11, 2002, at Invesco Field At Mile High in Denver, Colorado. The Oakland Raiders played the Denver Broncos. Wearing the yellow blazers which were identified with ABC Sports during the 1960s through the 1980s are broadcasters Al Michaels (left) and John Madden. (Craig Sjodin/ABC/Walt Disney Television via Getty Images, File)
John Madden through the years 2003: Al Michaels, left, Lisa Guerrero, and John Madden presents the Best Play for the 2003 ESPY awards. (Michael Caulfield Archive/WireImage for ESPN, File)
John Madden through the years 2003: ABC commentator John Madden, center, answers questions for members of the media in preparation for Super Bowl XXXVII on Tuesday, January 21, 2003, in San Diego, California. (Photo by George Bridges/MCT/Tribune News Service via Getty Images, File) (MCT/Tribune News Service via Getty I)
John Madden through the years 2003: John Madden during Super Bowl XXXVII - EA Sports Ninth Annual Football Videogame Tournament at Axiom Nightclub in San Diego, California, on Jan. 23, 2003. (Photo by Dimitrios Kambouris/WireImage) (Dimitrios Kambouris/WireImage)
John Madden through the years 2004: Al Michaels and John Madden during the 2004 ESPY Awards at the Kodak Theatre in Hollywood, California. (Michael Caulfield Archive/WireImage for ESPN, File)
John Madden through the years 2004: Quarterback Peyton Manning of the Indianapolis Colts talks with TV personality John Madden at the 2004 ESPY Awards afterparty at the Mondrian Hotel on July 14, 2004 in Hollywood, California. (Carlo Allegri/Getty Images, File)
John Madden through the years 2006: Broadcaster and former coach John Madden talks with Sara White, widow of NFL Hall of Fame inductee Reggie White, during a press conference February 4, 2006 at the Renaissance Center in Detroit, Michigan. (Photo by Jonathan Daniel/Getty Images) (Jonathan Daniel/Getty Images)
John Madden through the years 2006: Broadcaster and former coach John Madden celebrates his selection to the NFL Hall of Fame during a press conference Feb. 4, 2006 at the Renaissance Center in Detroit, Michigan. (Jonathan Daniel/Getty Images, File)
John Madden through the years 2006: Broadcaster and former coach Oakland Raider John Madden (L) gestures in front of a portrait of him after being introduced by Oakland Raider owner Al Davis during his induction during the Class of 2006 Pro Football Hall of Fame Enshrinement Ceremony at Fawcett Stadium on August 5, 2006 in Canton, Ohio. (Doug Benc/Getty Images, File)
John Madden through the years 2006: Coach John Madden poses with his bust after his induction during the Class of 2006 Pro Football Hall of Fame Enshrinement Ceremony at Fawcett Stadium on August 5, 2006 in Canton, Ohio. (Doug Benc/Getty Images, File)
John Madden through the years 2006: John Madden taps his bust during his Hall of Fame ceremony before the game as the Oakland Raiders defeated the Arizona Cardinals by a score of 22 to 9 at McAfee Coliseum in Oakland, California on Oct. 22, 2006. (Robert B. Stanton/NFLPhotoLibrary via Getty Images, File)
John Madden through the years 2006: Broadcaster and former coach John Madden speaks at a press conference as other members of the NFL Hall of Fame 2006 electees including (L-R) Troy Aikman, Sara White, widow of Reggie White, Rayfield Wright and Warren Moon listen February 4, 2006 at the Renaissance Center in Detroit, Michigan. (Photo by Jonathan Daniel/Getty Images, File) (Jonathan Daniel/Getty Images)
John Madden through the years 2014: Former NFL punter Ray Guy, left, poses with his bust and former coach John Madden, right, during the NFL Class of 2014 Pro Football Hall of Fame Enshrinement Ceremony at Fawcett Stadium on August 2, 2014 in Canton, Ohio. (Photo by Jason Miller/Getty Images, File) (Jason Miller/Getty Images)
John Madden through the years 2010: (L-R) Dick Ebersol, John Madden and Jerry Jones at the 31st annual Sports Emmy Awards at Frederick P. Rose Hall, Jazz at Lincoln Center on April 26, 2010 in New York, New York. (Photo by Marc Bryan-Brown/WireImage, File) (Marc Bryan-Brown/WireImage)
John Madden through the years 2016: Former Oakland Raiders head coach John Madden wearing his Hall of Fame Jacket speaks to the fans during the unveiling of the Hall of Fame busts for former Raider and teammate Ken Stabler at halftime of an NFL game between the Atlanta Falcons and Oakland Raiders at the Oakland-Alameda County Coliseum on September 18, 2016 in Oakland, California. (Thearon W. Henderson/Getty Images, File)
